SEM and SEO: A Tale of Two Important Digital Marketing Strategies

There are a lot of terms that get thrown around when it comes to search engine optimisation. Often it’s easy to get confused and mixed these terms up,and one classic case of that is SEO and SEM or search engine marketing.

Hong Kong SEO company firm Concinnity Limited says that while the two terms may seem alike,they are two entirely different concepts. Here’s a quick rundown on the differences between the two equally important search strategies:

SEO: Organic tactics

In a nutshell,SEO is more about organic search while SEM is paid strategy. Under SEO are the usual white hat techniques that you’ve probably heard of by now,including keyword research,content creation and link building. The goal of SEO strategies is to improve your brand’s online presence organically.

Usually,SEO can be broken down into two areas,the off-page and on-page SEO. Both aspects are essential to establish your brand’s authority and in turn boost your website rankings.

SEM: Paid marketing

SEM is essentially paid marketing. It simply means your website get more visibility through paid marketing channels like online ads. One benefit of using SEM strategies is that you can target potential users via related keywords when they search. Meaning,site links will show up as ads next to the organic search results.

Should You Choose Between the Two?

While SEO and SEM are two different methods,it doesn’t mean you have to choose over the other. A good online marketing campaign makes the most of the benefits that SEM and SEO can offer. SEO can help build online presence and credibility while SEM lets your brand visible to the relevant audience.

If you want to boost your website’s ranking,you need every tool available to you. Be it SEO or SEM,the number of effective options that you can use are endless.

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