Optimizing your WordPress site for search engine result pages (SERPS) is necessary to drive more subscribers and sales. While SEO optimization requires long-term dedication and patience, by employing proven tactics and following best practices you can help rank higher on SERPs.
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Before checking your permalink settings, review them to avoid keyword cannibalization – when multiple pages rank for the same search query – which occurs when multiple pages rank for it.
On-page optimization
WordPress has several features to help optimize SEO-friendly sites. With All in One SEO plugin you can quickly activate all necessary optimizations for posts and pages easily.
Post and page titles are an integral component of on-page SEO. They should be able to attract visitors and accurately explain the topic while enticing them to click. Creating click-bait titles that Google penalizes sites for is also discouraged.
Meta descriptions are important for on-page optimization. They help Google determine the topic of your post or page and create search result snippets. Finally, it is recommended that image alt text be optimized for SEO purposes.
Internal linking
SEO is all about internal linking on your WordPress site. Linking helps search engines discover your content, ranking it higher in results. Linking also improves the user experience, as it connects users to relevant articles. It also prevents visitors and search engine crawlers from being sent to pages that you’ve forgotten about.
Internal links are links that lead from one page on your domain to another. They are a crucial part of content marketing and a worthy investment of time.
There are various tools available to you that can assist in creating effective internal links for your content, including Link Whisper – an intuitive plugin which suggests internal links based on what you write – as well as providing an internal link report with insights about your links. Keytunity is another alternative that connects directly with Google to discover opportunities specific to your business.
Image optimization
Image optimization is a crucial part of SEO. It helps improve the user experience and page speed, as well as helping your website rank higher on search engine result pages (SERPs). Furthermore, image optimization makes your site more accessible for those with visual disabilities by resizing images and including descriptive alt text.
As different file formats offer varying quality levels and file sizes, JPG images work well when showing people or objects, while PNG and GIF can be better used for graphics or animations.
After that, make sure your file name includes relevant keywords to assist search engines with finding and understanding your images. This is especially useful for ecommerce websites which frequently feature images to highlight products and increase sales. Image resizing software allows for the reduction of image sizes without compromising quality. This reduces file size while meeting Google’s requirements on image SEO.
Site speed
The load speed of a website is important as it affects user experience and conversion rate – which could lead to revenue losses for companies. Furthermore, Google penalizes websites with slow load times in SERPs.
Broken links can negatively affect the performance of your website. They cause search engines to rank pages more slowly and give visitors a negative impression of it. Therefore, it’s essential that all broken links be fixed immediately. SEOquake is a Chrome extension that can be used to scan for broken links, redirects, missing images, and custom fields.
By removing unnecessary JavaScript and scripts from slow-loading pages, you can speed up the performance of your site. Some WordPress plugins and themes do this automatically, while others allow you to manually activate it.