SEO Is Best When You Do These 3 Things
SEO can be a perplexing topic. But it can be so much simpler. The SEO field is saturated with a vast variety of strategies. Some people rely on some methods, others pursue different ones. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are Google-friendly, others will land you both manual actions and algorithmic penalties in a snap.
Still, SEO is not only one quick-win tactic. What you think may be SEO could actually be a part of a broader system. You can only succeed in SEO with all the right components intact. This is a guide to setting up your site correctly for search engines to avoid much harder work later on:
Make Your Site Well-Structured
This cannot be emphasized enough. You can do everything that most of the experts tell you in order to make your site easier to index – build on WordPress, install an XML sitemap, submit it in Search Console, etc. etc. etc. – but if your website has a convoluted page structure with no real topic theming, it will be detrimental to your site s ability to rank well in the long run. It is better to set it up right the first time than to have to repair it later on.
So do it right the first time. Split pages into different categories and organize them as such, make sure the URL is not padded, and make sure the URL, title and H1 tag are strongly focused on the main topic of the page. The site will be much more crawlable, due to its organized structure. Taking this one simple measure will ultimately save you a lot of time and money later on down the road.
In addition, when you hire Mississauga SEO, it will make their job easier, and their budget will be spent much more effectively, so you expect to see results faster for the same cost.
Bad Website Tech
Did you know that your website builder could be hurting your SEO? You got it. Whether it s not in line with Google s SEO guidelines, having a mess of cluttered HTML code in its source, or too heavy on the server, you could be unaware that your site, tech-wise, is the kind of website that Googlebot doesn t want to lay its hands on.
First, isolate the slow loading issue. Use a speed testing toolsuch as Google PageSpeed Insights, GTMetrix or WebPageTest to get an insight into utilization of server resources. The best sites are the ones that have less than 1 MB of data, and load in less than 2 seconds.
Tune up the page, and with the heaviest, most harmful assets out of the way, the next step is to determine if the website builder you re using is causing the problem. It could be – you just have to check on an empty page.
Poor performance in that case means you have to make the switch to WordPress or GroovePages.
Make Your Content Make Sense
You don t want your SEO content to be spam. It is more likely to be flagged by manual reviewers, and it is bad for the customer experience. While you do need to make your content keyword-rich, you must weave it in such that the content still does for the reader what it s supposed to.
For good article optimization, use a scientific analysis of your competition. Some website owners who want to do SEO have more time than others. If you value your business time, we recommend hiring a good Triple Agent SEO Mississauga.
Hire an SEO Consultant
These are just some of the things you need to have in place for a great SEO-friendly website, which will save you time, money and effort in your ability to present yourself to more searchers online. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. [lsc=42], to expand your authority and web presence.